Consumer behavior and culture : consequences for global marketing and advertising
Main Author: | |
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Format: | Book |
Published: |
Thousand Oaks:
SAGE Publications,
2011.
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Edition: | Second edition. |
Subjects: |
Item Description: | Mooij, Marieke K. de, 1943- Consumer behavior and culture Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004 |
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Physical Description: | xv, 401 pages: illustrations; 24 cm. |
Bibliography: | Includes bibliographical references and index |
ISBN: | 9781412979900 (pbk.) |