Consumer behavior and culture : consequences for global marketing and advertising

Main Author: De Mooij, Marieke (Author)
Format: Book
Published: Thousand Oaks: SAGE Publications, 2011.
Edition:Second edition.
Subjects:
Item Description:Mooij, Marieke K. de, 1943- Consumer behavior and culture
Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004
Physical Description:xv, 401 pages: illustrations; 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:9781412979900 (pbk.)