Contemporary advertising & integrated marketing communications

Main Author:	Arens, William F. (Author)
Other Authors:	Arens, Christian, Weigold, Michael F.
Format:	Book
Published:	Boston: McGraw-Hill/Irwin, 2013.
Edition:	Fourth edition.
Subjects:	Advertising

Similar Items

Contemporary advertising & integrated marketing communications
by: Arens, William F.
Published: (2017)

Contemporary advertising & integrated marketing communications
by: Arens
Published: (2011)

Contemporary advertising
by: Arens
Published: (2009)

Contemporary advertising
by: Arens
Published: (1999)

Contemporary advertising
by: Arens
Published: (1996)

Contemporary advertising
by: Arens
Published: (2004)

Contemporary advertising
by: Arens
Published: (2006)

Controversies in contemporary advertising
by: Sheehan

Advertising, promotion and other aspects of integrated marketing communications
by: Shimp, Terence A.
Published: (2013)

Advertising, promotion and supplemental aspects of integrated marketing communications
by: Shimp
Published: (2000)

Advertising, promotion and other aspects of integrated marketing communications
by: Shimp
Published: (2010)

Advertising, promotion and supplemental aspects of integrated marketing communications
by: Shimp
Published: (2003)

Advertising, promotion and supplemental aspects of integrated marketing communications
by: Shimp
Published: (1997)

Advertising
by: MacRury
Published: (2009)

Advertising
by: WHITE
Published: (2000)

Advertising
by: JEFKINS
Published: (1992)

Advertising and promotion : an integrated marketing communications approach
by: Hackley, Chris
Published: (2010)

Advertising : principles and practice
by: Wells
Published: (2000)

Advertising : principles & practice
by: Wells
Published: (2009)

Advertising : principles and practice
by: Wells
Published: (2006)

Advertising : concept and copy
by: FELTON

Advertising : principles and practice
by: Wells
Published: (1998)

Advertising : planning, implementation and control
by: NYLEN
Published: (1986)

Advertising : planning, implementation and control
by: NYLEN
Published: (1993)

Advertising, promotion and other aspects of integrated marketing communications
by: Shimp, Terence A
Published: (2018)

Advertising : principles and effective IMC practice
Published: (2007)

The Fundamentals of advertising
by: WILMSHURST
Published: (1999)

The Fundamentals of advertising
by: WILMSHURST
Published: (1985)

Advertising management
by: Batra
Published: (1996)

Understanding advertising
by: MORAIS
Published: (1996)

Advertising for people who don't like advertising
by: Kesselskramer
Published: (2013)

WEB advertising and marketing
by: TESTERMAN
Published: (1996)

Advertising & IMC : principles & practice
by: Wells
Published: (2012)

Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
by: De Mooij
Published: (1994)

Advertising strategy : creative tactics from the outside/in
by: ALTSTIE
Published: (2006)

EXCELLENCE In advertising : the IPA guide to best practice
Published: (1999)

Kleppner's advertising procedure
by: Russell
Published: (2011)

Kleppner's advertising procedure
by: Russell
Published: (1998)

Kleppner's advertising procedure
by: Russell
Published: (2008)

Kleppner's advertising procedure
by: Russell
Published: (2002)