rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Contemporary advertising & integrated marketing communications
  name:
    name part: Arens, William F.
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Arens, Christian
  name:
    name part: Weigold, Michael F.
  type of resource: text
  origin info:
    date issued: 2013
    edition: Fourth edition.
    issuance: monographic
  language:
    language term: ng
  physical description:
    form: print
    extent: xxxix, 722 pages: illustrations (chiefly color), maps; 29 cm.
  note: Williams F. Arens, Michael F. Weigold, Christian Arens.
  note: Includes bibliographical references and indexes
  note: BACCI
  note: BBADI
  subject:
    topic: Advertising
  classification: 659.1 ARE 2013
  identifier: 9780071318389 (pbk)
  identifier: 0071318380 (pbk)
  record info:
    record creation date: 130419
    record change date: 20200909090000.0
    record identifier: 0000051212