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00964cam a2200289 7i4500 |
| 001 |
0000051212 |
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20200909090000.0 |
| 008 |
130419s2013 eng |
| 020 |
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|a 9780071318389 (pbk)
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| 020 |
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|a 0071318380 (pbk)
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| 082 |
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|a 659.1 ARE 2013
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| 090 |
0 |
0 |
|a HF5823
|b ARE 2013
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| 100 |
1 |
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|a Arens, William F.
|e author
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| 245 |
1 |
0 |
|a Contemporary advertising & integrated marketing communications
|c Williams F. Arens, Michael F. Weigold, Christian Arens.
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| 250 |
|
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|a Fourth edition.
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| 264 |
|
1 |
|a Boston:
|b McGraw-Hill/Irwin,
|c 2013.
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| 300 |
|
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|a xxxix, 722 pages:
|b illustrations (chiefly color), maps;
|c 29 cm.
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| 336 |
|
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
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| 500 |
0 |
0 |
|a Includes bibliographical references and indexes
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| 501 |
0 |
0 |
|a BACCI
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| 501 |
0 |
0 |
|a BBADI
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| 650 |
1 |
0 |
|a Advertising
|
| 700 |
1 |
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|a Arens, Christian
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| 700 |
1 |
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|a Weigold, Michael F.
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| 901 |
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|u http://www.mhhe.com
|
