Contemporary advertising & integrated marketing communications
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston:
McGraw-Hill/Irwin,
2013.
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| Edition: | Fourth edition. |
| Subjects: |
| Item Description: | Includes bibliographical references and indexes |
|---|---|
| Physical Description: | xxxix, 722 pages: illustrations (chiefly color), maps; 29 cm. |
| ISBN: | 9780071318389 (pbk) 0071318380 (pbk) |