APA Citation

Arens, W. F., Arens, C., & Weigold, M. F. (2013). Contemporary advertising & integrated marketing communications (Fourth edition.). Boston: McGraw-Hill/Irwin.

Chicago Style Citation

Arens, William F., Christian Arens, and Michael F. Weigold. Contemporary Advertising & Integrated Marketing Communications. Fourth edition. Boston: McGraw-Hill/Irwin, 2013.

MLA Citation

Arens, William F., Christian Arens, and Michael F. Weigold. Contemporary Advertising & Integrated Marketing Communications. Fourth edition. Boston: McGraw-Hill/Irwin, 2013.

Warning: These citations may not always be 100% accurate.