00922cam a2200301 7i4500 0000051190 20200908090000.0 130405s2013 eng 9780077140007 (pbk.) 0077140001 (pbk.) TSAM 658.8 JOB 2013 HF5415 JOB 2013 Jobber, David author Principles and practice of marketing David Jobber, Fiona Ellis-Chadwick. Seventh edition. London: McGraw-Hill, 2013. xxxv, 885 pages: color illustrations; 27 cm. text rdacontent unmediated rdamedia volume rdacarrier BACCI AUP Includes bibliographical references and index Marketing Marketing -- Great Britain Ellis-Chadwick, Fiona www.mhhe.com