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| LEADER |
00922cam a2200301 7i4500 |
| 001 |
0000051190 |
| 005 |
20200908090000.0 |
| 008 |
130405s2013 eng |
| 020 |
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|a 9780077140007 (pbk.)
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| 020 |
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|a 0077140001 (pbk.)
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| 040 |
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|a TSAM
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| 082 |
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|a 658.8 JOB 2013
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| 090 |
0 |
0 |
|a HF5415
|b JOB 2013
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| 100 |
1 |
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|a Jobber, David
|e author
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| 245 |
1 |
0 |
|a Principles and practice of marketing
|c David Jobber, Fiona Ellis-Chadwick.
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| 250 |
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|a Seventh edition.
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| 264 |
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1 |
|a London:
|b McGraw-Hill,
|c 2013.
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| 300 |
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|a xxxv, 885 pages:
|b color illustrations;
|c 27 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
0 |
0 |
|a BACCI
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| 501 |
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|a AUP
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
1 |
0 |
|a Marketing
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| 650 |
1 |
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|a Marketing --
|z Great Britain
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| 700 |
1 |
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|a Ellis-Chadwick, Fiona
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| 901 |
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|u www.mhhe.com
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