Description: Principles and practice of marketing

Main Author:	Jobber, David (Author)
Other Authors:	Ellis-Chadwick, Fiona
Format:	Book
Published:	London: McGraw-Hill, 2013.
Edition:	Seventh edition.
Subjects:	Marketing Marketing -- > Great Britain

Physical Description:	xxxv, 885 pages: color illustrations; 27 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780077140007 (pbk.) 0077140001 (pbk.)