Principles of services marketing

Main Author: Palmer, Adrian (Author)
Format: Book
Published: Lonon: McGraw-Hill Companies, 2011.
Edition:Sixth edition.
Subjects:
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008 130320s2011 eng
020 |a 9780077129514 (pbk)  
020 |a 0077129512 (pbk)  
040 |a TSAM 
082 |a 658.8 PAL 2011 
090 0 0 |a HF5415   |b PAL 2011 
100 1 |a Palmer, Adrian   |e author  
245 1 0 |a Principles of services marketing   |c Adrian Palmer. 
250 |a Sixth edition. 
264 1 |a Lonon:   |b McGraw-Hill Companies,   |c 2011. 
300 |a xvii, 525 pages:   |b illustrations;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
501 0 0 |a BBUS 
504 0 0 |a Includes bibliographical references and index 
650 1 0 |a Marketing  
650 1 0 |a Service industries --   |x Marketing  
901 |u www.mhhe.com