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| LEADER |
00842cam a2200277 7i4500 |
| 001 |
0000051135 |
| 005 |
20200907090000.0 |
| 008 |
130320s2011 eng |
| 020 |
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|a 9780077129514 (pbk)
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| 020 |
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|a 0077129512 (pbk)
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| 040 |
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|a TSAM
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| 082 |
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|a 658.8 PAL 2011
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| 090 |
0 |
0 |
|a HF5415
|b PAL 2011
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| 100 |
1 |
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|a Palmer, Adrian
|e author
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| 245 |
1 |
0 |
|a Principles of services marketing
|c Adrian Palmer.
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| 250 |
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|a Sixth edition.
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| 264 |
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1 |
|a Lonon:
|b McGraw-Hill Companies,
|c 2011.
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| 300 |
|
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|a xvii, 525 pages:
|b illustrations;
|c 24 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 501 |
0 |
0 |
|a BBUS
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| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 650 |
1 |
0 |
|a Marketing
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| 650 |
1 |
0 |
|a Service industries --
|x Marketing
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| 901 |
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|u www.mhhe.com
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