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00842cam a2200277 7i4500 |
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0000051135 |
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20200907090000.0 |
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130320s2011 eng |
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|a 9780077129514 (pbk)
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|a 0077129512 (pbk)
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|a TSAM
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082 |
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|a 658.8 PAL 2011
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090 |
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|a HF5415
|b PAL 2011
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100 |
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|a Palmer, Adrian
|e author
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|a Principles of services marketing
|c Adrian Palmer.
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250 |
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|a Sixth edition.
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264 |
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1 |
|a Lonon:
|b McGraw-Hill Companies,
|c 2011.
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300 |
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|a xvii, 525 pages:
|b illustrations;
|c 24 cm.
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336 |
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|a text
|2 rdacontent
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337 |
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|a unmediated
|2 rdamedia
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338 |
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|a volume
|2 rdacarrier
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501 |
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|a BBUS
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504 |
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|a Includes bibliographical references and index
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650 |
1 |
0 |
|a Marketing
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650 |
1 |
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|a Service industries --
|x Marketing
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901 |
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|u www.mhhe.com
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