Description: Principles of services marketing

Main Author:	Palmer, Adrian (Author)
Format:	Book
Published:	Lonon: McGraw-Hill Companies, 2011.
Edition:	Sixth edition.
Subjects:	Marketing Service industries -- > Marketing

Physical Description:	xvii, 525 pages: illustrations; 24 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780077129514 (pbk) 0077129512 (pbk)