APA Citation

Palmer, A. (2011). Principles of services marketing (Sixth edition.). Lonon: McGraw-Hill Companies.

Chicago Style Citation

Palmer, Adrian. Principles of Services Marketing. Sixth edition. Lonon: McGraw-Hill Companies, 2011.

MLA Citation

Palmer, Adrian. Principles of Services Marketing. Sixth edition. Lonon: McGraw-Hill Companies, 2011.

Warning: These citations may not always be 100% accurate.