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01023cam a2200325 7i4500 |
| 001 |
0000051133 |
| 005 |
20200907090000.0 |
| 008 |
130322s2013 eng |
| 020 |
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|a 9780071326230 (pbk)
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| 020 |
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|a 0071326235 (pbk)
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| 040 |
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|a TSAM
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| 082 |
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|a 658.802 CRA 2013
|
| 090 |
0 |
0 |
|a HF5415.13
|b CRA 2013
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| 100 |
1 |
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|a Cravens, David W.
|e author
|
| 245 |
1 |
0 |
|a Strategic marketing
|c David W. Cravens and Nigel F. Piercy.
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| 250 |
|
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|a Tenth edition.
|
| 264 |
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1 |
|a Boston:
|b McGraw-Hill Irwin,
|c 2013.
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| 300 |
|
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|a xv, 653 pages:
|b illustrations;
|c 27 cm.
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| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a unmediated
|2 rdamedia
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| 338 |
|
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|a volume
|2 rdacarrier
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| 440 |
0 |
0 |
|a Irwin series in marketing
|
| 501 |
0 |
0 |
|a UH
|
| 501 |
0 |
0 |
|a MBA
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 650 |
1 |
0 |
|a Marketing --
|x Management
|
| 650 |
1 |
0 |
|a Marketing --
|x Management --
|x Case studies
|
| 650 |
1 |
0 |
|a Marketing --
|x Decision making
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| 700 |
1 |
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|a Piercy, Nigel F.
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| 901 |
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|u www.mhhe.com
|
