Description: Strategic marketing

Main Author:	Cravens, David W. (Author)
Other Authors:	Piercy, Nigel F.
Format:	Book
Published:	Boston: McGraw-Hill Irwin, 2013.
Edition:	Tenth edition.
Series:	Irwin series in marketing
Subjects:	Marketing -- > Management Marketing -- > Management -- > Case studies Marketing -- > Decision making

Physical Description:	xv, 653 pages: illustrations; 27 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	9780071326230 (pbk) 0071326235 (pbk)