Cravens, D. W., & Piercy, N. F. (2013). Strategic marketing (Tenth edition.). Boston: McGraw-Hill Irwin.
Chicago Style CitationCravens, David W., and Nigel F. Piercy. Strategic Marketing. Tenth edition. Boston: McGraw-Hill Irwin, 2013.
MLA CitationCravens, David W., and Nigel F. Piercy. Strategic Marketing. Tenth edition. Boston: McGraw-Hill Irwin, 2013.
Warning: These citations may not always be 100% accurate.