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| LEADER |
00947cam a2200301 7i4500 |
| 001 |
0000051128 |
| 005 |
20200904090000.0 |
| 008 |
130322s2013 nyu eng |
| 020 |
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|a 9780073529974
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| 020 |
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|a 0073529974
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| 040 |
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|a TSAM
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| 082 |
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|a 658.848 CAT 2013
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| 090 |
0 |
0 |
|a HF1009.5
|b CAT 2013
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| 100 |
1 |
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|a Cateora, Philip R.
|e author
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| 245 |
1 |
0 |
|a International marketing
|c Philip R. Cateora, Mary C. Gilly and John L. Graham.
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| 250 |
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|a Sixteenth edition.
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| 264 |
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1 |
|a Boston:
|b McGraw-Hill Irwin,
|c 2013.
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| 300 |
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|a xxxiii, 638 pages:
|b illustrations;
|c 28 cm.
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdamedia
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| 500 |
0 |
0 |
|a AUP
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| 504 |
0 |
0 |
|a Includes bibliographical references and index
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| 650 |
1 |
0 |
|a International business enterprises
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| 650 |
1 |
0 |
|a Export marketing
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| 700 |
1 |
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|a Graham, John L.
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| 700 |
1 |
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|a Gilly, Mary C.
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| 901 |
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|u http://www.mhhe.com
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