International marketing

Main Author: Cateora, Philip R. (Author)
Other Authors: Graham, John L., Gilly, Mary C.
Format: Book
Published: Boston: McGraw-Hill Irwin, 2013.
Edition:Sixteenth edition.
Subjects:
Item Description:AUP
Physical Description:xxxiii, 638 pages: illustrations; 28 cm.
Bibliography:Includes bibliographical references and index
ISBN:9780073529974
0073529974