Cateora, P. R., Graham, J. L., & Gilly, M. C. (2013). International marketing (Sixteenth edition.). Boston: McGraw-Hill Irwin.
Chicago Style CitationCateora, Philip R., John L. Graham, and Mary C. Gilly. International Marketing. Sixteenth edition. Boston: McGraw-Hill Irwin, 2013.
MLA CitationCateora, Philip R., John L. Graham, and Mary C. Gilly. International Marketing. Sixteenth edition. Boston: McGraw-Hill Irwin, 2013.
Warning: These citations may not always be 100% accurate.