Description: Great by choice :

Main Author:	Collins, James C. (Author)
Other Authors:	Hansen, Morten T.
Format:	Book
Published:	New York, NY: HarperCollins Publishers, 2011.
Subjects:	Creative ability in business -- > Case studies Technological innovations -- > Management -- > Case studies Success in business -- > Case studies

Physical Description:	xii, 304 pages: illustrations; 24 cm.
Bibliography:	Includes bibliographical references (p. 255-293) and index
ISBN:	9780062120991