00821pamaa2200241 4500 0000050880 20121212090000.0 121212s2011 eng 9781439818640 / 1439818649 HD9000.5 FUL 2011 Fuller New food product development : from concept to marketplace Gordon W. Fuller. 3rd ed. Boca Raton, FL: CRC/Taylor & Francis, 2011. xix, 487 p.: ill.; 25 cm. FHLS Includes bibliographical references and index Food -- Marketing New products -- Marketing Product management Food -- Research Food industry and trade -- Technological innovations http://www.crcpress.com