rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Let your customers do the talking
    sub title: 301+ word-of-mouth marketing tactics guaranteed to boost profits
  name:
    name part: Cafferky
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: Chicago
    publisher: Upstart Pub.
    date issued: 1996
    issuance: monographic
  physical description:
    form: print
    extent: xii, 228 p.: ill.; 23 cm.
  note: Michael E. Cafferky.
  note: FOBCAL
  note: Includes bibliographical references (p. 217-220) and index
  subject:
    topic: Customer services
  subject:
    topic: Marketing
  subject:
    topic: Word-of-mouth advertising
  subject:
    topic: Consumer satisfaction
  identifier: 9839214233 (pbk.)
  record info:
    record creation date: 121204
    record change date: 20140428090000.0
    record identifier: 0000050853