00719pamaa2200205 4500 0000050853 20140428090000.0 121204s1996 eng 9839214233 (pbk.) HF5415.122 CAF 1996 Cafferky Let your customers do the talking : 301+ word-of-mouth marketing tactics guaranteed to boost profits Michael E. Cafferky. Chicago: Upstart Pub., 1996. xii, 228 p.: ill.; 23 cm. FOBCAL Includes bibliographical references (p. 217-220) and index Customer services. Marketing. Word-of-mouth advertising. Consumer satisfaction.