Let your customers do the talking : 301+ word-of-mouth marketing tactics guaranteed to boost profits

Main Author: Cafferky
Format: Book
Published: Chicago: Upstart Pub., 1996.
Subjects:
Physical Description:xii, 228 p.: ill.; 23 cm.
Bibliography:Includes bibliographical references (p. 217-220) and index
ISBN:9839214233 (pbk.)