01230pamaa2200229 4500 0000050851 20121123090000.0 121123s2013 eng 9781111579715 / 1111579717 (pbk) 658.8 KUR HF5415 KUR 2013 Kurtz Boone & Kurtz Principles of contemporary marketing David L. Kurtz. 16th ed. Mason, OH: South-Western Cengage Learning, 2013. xxxiv, 669p. [N-14]: col.ill.; 29cm. Includes bibliographical references and index CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself Marketing Principles of contemporary marketing / David L. Kurtz www.cengagebrain.com