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| LEADER |
01230pamaa2200229 4500 |
| 001 |
0000050851 |
| 005 |
20121123090000.0 |
| 008 |
121123s2013 eng |
| 020 |
0 |
0 |
|a 9781111579715 / 1111579717 (pbk)
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| 082 |
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|a 658.8 KUR
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| 090 |
0 |
0 |
|a HF5415
|b KUR 2013
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| 100 |
1 |
0 |
|a Kurtz
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| 245 |
1 |
0 |
|a Boone & Kurtz Principles of contemporary marketing
|c David L. Kurtz.
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| 250 |
0 |
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|a 16th ed.
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| 260 |
0 |
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|a Mason, OH:
|b South-Western Cengage Learning,
|c 2013.
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| 300 |
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|a xxxiv, 669p. [N-14]:
|b col.ill.;
|c 29cm.
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| 504 |
0 |
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|a Includes bibliographical references and index
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| 505 |
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|a CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for the Principles of Marketing course. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new 2013 UPDATE continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself
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| 650 |
0 |
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|a Marketing
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| 745 |
1 |
0 |
|a Principles of contemporary marketing / David L. Kurtz
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| 901 |
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|u www.cengagebrain.com
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