Boone & Kurtz Principles of contemporary marketing
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| Format: | Book |
| Published: |
Mason, OH:
South-Western Cengage Learning,
2013.
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| Edition: | 16th ed. |
| Subjects: |
| Physical Description: | xxxiv, 669p. [N-14]: col.ill.; 29cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781111579715 / 1111579717 (pbk) |