Kurtz. (2013). Boone & Kurtz Principles of contemporary marketing (16th ed.). Mason, OH: South-Western Cengage Learning.
Chicago Style CitationKurtz. Boone & Kurtz Principles of Contemporary Marketing. 16th ed. Mason, OH: South-Western Cengage Learning, 2013.
MLA CitationKurtz. Boone & Kurtz Principles of Contemporary Marketing. 16th ed. Mason, OH: South-Western Cengage Learning, 2013.
Warning: These citations may not always be 100% accurate.