Cover Image

Marketing

Main Author: Pride
Other Authors: Ferrell,
Format: Book
Published: Boston: Houghton Mifflin Co., 2012.
Edition:16th ed;
Subjects:
Marketing
Physical Description:xxx, 653 [I-35]p: ill.; 29 cm.
Bibliography:Includes bibliographical references and index
ISBN:9781111526191 / 1111526192 (pbk.)

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