Marketing communications : integrating offline and online with social media
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| Format: | Book |
| Published: |
Philadelphia, PA:
Kogan Page,
2011.
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| Edition: | 5th ed. |
| Subjects: |
Table of Contents:
- New marketing communications
- Branding
- Customer relationship management
- Customer psychology/ buyer behaviour
- Customer communications theory
- Marketing communications research
- Media buying and planning
- Marketing communications agencies
- International marketing communications
- Marketing communications plan
- Marketing communications laws and regulations
- Communications tools
- Selling and sales management
- Advertising
- Pr (including viral marketing)
- Sponsorship
- Sales promotions
- Direct mail
- Exhibitions and conferences
- Merchandising and pos
- Packaging
- Websites and social media