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| LEADER |
01326pamaa2200241 4500 |
| 001 |
0000050708 |
| 005 |
20140922090000.0 |
| 008 |
120926s2011 eng |
| 020 |
0 |
0 |
|a 9780749461935 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.123
|b SMI 2011
|
| 100 |
1 |
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|a Smith
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| 245 |
1 |
0 |
|a Marketing communications :
|b integrating offline and online with social media
|c PR Smith & Ze Zook.
|
| 250 |
0 |
0 |
|a 5th ed.
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| 260 |
0 |
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|a Philadelphia, PA:
|b Kogan Page,
|c 2011.
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| 300 |
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|a xviii, 483 p.;
|c 25 cm.
|
| 500 |
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|a Includes index
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| 501 |
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0 |
|a BMAUH
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| 501 |
0 |
0 |
|a BATUH
|
| 501 |
0 |
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|a BBDUH
|
| 505 |
0 |
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|a New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media
|
| 650 |
0 |
0 |
|a Communication in marketing
|
| 700 |
1 |
1 |
|a Zook,
|h Ze
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| 901 |
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|u www.kogan-page.co.uk
|
