Cover Image

Marketing communications : integrating offline and online with social media

Main Author: Smith
Other Authors: Zook,
Format: Book
Published: Philadelphia, PA: Kogan Page, 2011.
Edition:5th ed.
Subjects:
Communication in marketing
Item Description:Includes index
Physical Description:xviii, 483 p.; 25 cm.
ISBN:9780749461935 (pbk.)

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