rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Consumer behavior
    sub title: buying, having and being
  name:
    name part: Solomon
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: New Jersey
    publisher: Pearson Educatopn
    date issued: 2013
    edition: 10th ed.
    issuance: monographic
  physical description:
    form: print
    extent: 639p: ill; 29 cm.
  table of contents: Comprehensive and well-illustrated, this book explores the social psychology of consumer behavior in relation to clothing. It uses the most recent literature and research in the field and everyday, popular examples that make it easy for readers to relate content to their "own" consumer activity. Features multi-cultural highlights throughout. Coverage ranges from the fashion implications of individual consumer dynamics (motivations, values, the self), demographic subcultures (age, race, ethnicity, income, social class), psychographics (personality, attitudes, and lifestyle), and consumer perceptions (object, person, physical); to fashion communications and decision making (individual and household, group influences, fashion opinion leadership); to ethics and consumer protection (social responsibility, environmental issues, and the role of government in consumer protection). For fashion marketers and general readers who want insight into their own fashion buying habits
  note: Michael R. Solomon.
  note: BBADI
  note: BBDUH
  note: BATUH
  note: BFIUH
  subject:
    topic: Consumer behavior
  related item:
    title info:
      title: Pearson Education International
  identifier: 9780273767312 / 0273767313 (pbk.)
  record info:
    record creation date: 120924
    record change date: 20130117090000.0
    record identifier: 0000050696