MARKETING : concepts & strategies

Other Authors: Ferrell,, DIBB,, Simkin,, Pride,
Format: Book
Published: Boston: Cengage Learning, 2012.
Edition:6th ed.
Subjects:
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008 120912s2012 eng
020 0 0 |a 9781408032145 (pbk.)  
082 |a 658.8 MAR 
090 0 0 |a HF5415   |b MAR 2012 
245 0 0 |a MARKETING :   |b concepts & strategies   |c Sally Dibb ... [et al.]. 
246 2 3 |a MARKETING:   |b concepts and strategies. 
250 0 0 |a 6th ed. 
260 0 0 |a Boston:   |b Cengage Learning,   |c 2012. 
300 |a xviii, 815p.:   |b col.ill.;   |c 25cm. 
500 0 0 |a Includes bibliographical references, index and glossary 
500 0 0 |a Includes 1 Access Card to Online Study Tools titled "CourseMate Marketing: Concepts & Strategies / Sally Dibb...[et all]" 
650 0 0 |a Marketing  
700 1 0 |a Ferrell,   |h O.C.  
700 1 0 |a DIBB,   |h Sally  
700 1 0 |a Simkin,   |h Lyndon  
700 1 0 |a Pride,   |h William M.  
901 |u http://www.cengagebrain.com