MARKETING : concepts & strategies
Other Authors: | , , , |
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Format: | Book |
Published: |
Boston:
Cengage Learning,
2012.
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Edition: | 6th ed. |
Subjects: |
Item Description: | Includes bibliographical references, index and glossary Includes 1 Access Card to Online Study Tools titled "CourseMate Marketing: Concepts & Strategies / Sally Dibb...[et all]" |
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Physical Description: | xviii, 815p.: col.ill.; 25cm. |
ISBN: | 9781408032145 (pbk.) |