MARKETING : concepts & strategies
| Other Authors: | , , , |
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| Format: | Book |
| Published: |
Boston:
Cengage Learning,
2012.
|
| Edition: | 6th ed. |
| Subjects: |
| Item Description: | Includes bibliographical references, index and glossary Includes 1 Access Card to Online Study Tools titled "CourseMate Marketing: Concepts & Strategies / Sally Dibb...[et all]" |
|---|---|
| Physical Description: | xviii, 815p.: col.ill.; 25cm. |
| ISBN: | 9781408032145 (pbk.) |