Ferrell,, DIBB,, Simkin,, & Pride. (2012). MARKETING: Concepts & strategies (6th ed.). Boston: Cengage Learning.
Chicago Style CitationFerrell,, DIBB, Simkin, and Pride. MARKETING: Concepts & Strategies. 6th ed. Boston: Cengage Learning, 2012.
MLA CitationFerrell,, DIBB, Simkin, and Pride. MARKETING: Concepts & Strategies. 6th ed. Boston: Cengage Learning, 2012.
Warning: These citations may not always be 100% accurate.