APA Citation

Ferrell,, DIBB,, Simkin,, & Pride. (2012). MARKETING: Concepts & strategies (6th ed.). Boston: Cengage Learning.

Chicago Style Citation

Ferrell,, DIBB, Simkin, and Pride. MARKETING: Concepts & Strategies. 6th ed. Boston: Cengage Learning, 2012.

MLA Citation

Ferrell,, DIBB, Simkin, and Pride. MARKETING: Concepts & Strategies. 6th ed. Boston: Cengage Learning, 2012.

Warning: These citations may not always be 100% accurate.