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| LEADER |
00817pamaa2200253 4500 |
| 001 |
0000050597 |
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20130117090000.0 |
| 008 |
120912s2012 eng |
| 020 |
0 |
0 |
|a 9780273756545 (pbk.)
|
| 090 |
0 |
0 |
|a HF1416
|b HOL 2012
|
| 100 |
1 |
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|a Hollensen
|
| 245 |
1 |
0 |
|a Essentials of global marketing
|c Svend Hollensen.
|
| 250 |
0 |
0 |
|a 2nd ed.
|
| 260 |
0 |
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|a Harlow, Essex, England:
|b Pearson Education,
|c 2012.
|
| 300 |
|
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|a xxiv, 524 p.:
|b col. ill., facsims., 1 map, ports.;
|c 27 cm.
|
| 501 |
0 |
0 |
|a BMAUH
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| 501 |
0 |
0 |
|a BATUH
|
| 501 |
0 |
0 |
|a BFIUH
|
| 501 |
0 |
0 |
|a BBDUH
|
| 504 |
0 |
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|a Includes bibliographical references and index
|
| 505 |
0 |
0 |
|a Shortened version of: Global marketing. 4th ed. 2012
|
| 650 |
0 |
0 |
|a Export marketing
|
| 650 |
0 |
0 |
|a Export marketing --
|x Case studies
|
| 901 |
|
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|u http://www.prenhall.com
|
