Essentials of global marketing
| Main Author: | |
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| Format: | Book |
| Published: |
Harlow, Essex, England:
Pearson Education,
2012.
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xxiv, 524 p.: col. ill., facsims., 1 map, ports.; 27 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273756545 (pbk.) |