00661pamaa2200193 4500 0000050427 20130320090000.0 120813s2012 eng 9780749465155 (pbk.) HD69.B7 KAP 2012 Kapferer The new strategic brand management : advanced insights and strategic thinking Jean-Nol͡ Kapferer. 5th ed. London ; Philadelphia: Kogan Page, 2012. xviii, 492p.: ill.; 25 cm. MBADI Includes bibliographical references and index Brand name products -- Management www.kogan-page.co.uk