The new strategic brand management : advanced insights and strategic thinking
| Main Author: | |
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| Format: | Book |
| Published: |
London ; Philadelphia:
Kogan Page,
2012.
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | xviii, 492p.: ill.; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780749465155 (pbk.) |