APA Citation

Kapferer. (2012). The new strategic brand management: Advanced insights and strategic thinking (5th ed.). London ; Philadelphia: Kogan Page.

Chicago Style Citation

Kapferer. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. London ; Philadelphia: Kogan Page, 2012.

MLA Citation

Kapferer. The New Strategic Brand Management: Advanced Insights and Strategic Thinking. 5th ed. London ; Philadelphia: Kogan Page, 2012.

Warning: These citations may not always be 100% accurate.