The new strategic brand management : advanced insights and strategic thinking

Main Author: Kapferer
Format: Book
Published: London ; Philadelphia: Kogan Page, 2012.
Edition:5th ed.
Subjects:


TSAM LIBRARY

Call Number: HD69 B7 KAP 2012
Accession Item Category Format Status Notes
0000064090 Open Shelf Monographs AVAILABLE
0000065062 Open Shelf Monographs AVAILABLE