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| LEADER |
00943pamaa2200265 4500 |
| 001 |
0000050395 |
| 005 |
20130117090000.0 |
| 008 |
120806s2013 eng |
| 020 |
0 |
0 |
|a 9780077325060 / 0077325060 (CD-ROM)
|
| 082 |
|
|
|a 658.8342 HAW 2013
|
| 090 |
0 |
0 |
|a HF5415.33.U6
|b HAW 2013
|
| 100 |
1 |
0 |
|a Hawkins
|
| 245 |
1 |
0 |
|a Consumer behavior [
|m CD-ROM] :
|b building marketing strategy
|c Del I. Hawkins, David L. Mothersbaugh.
|
| 250 |
0 |
0 |
|a 12th ed.
|
| 260 |
0 |
0 |
|a Boston:
|b Irwin/McGraw Hill,
|c 2013.
|
| 300 |
|
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|a 1 CD-ROM;
|c 4.5 inch.
|
| 500 |
0 |
0 |
|a Includes 1 CD-ROM titled "Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh"
|
| 501 |
0 |
0 |
|a DBAM
|
| 501 |
0 |
0 |
|a BBAUH
|
| 501 |
0 |
0 |
|a BBDUH
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Consumer behavior
|
| 650 |
0 |
0 |
|a Market surveys
|
| 650 |
0 |
0 |
|a Consumer behavior --
|x Case studies
|
| 700 |
1 |
1 |
|a Mothersbaugh,
|h David L.
|
