Consumer behavior : building marketing strategy

Main Author: Hawkins
Other Authors: Mothersbaugh,
Format: Book
Language:English
Published: Boston: Irwin/McGraw Hill, 2013.
Edition:12th ed.
Subjects:
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001 0000050394
005 20130117090000.0
008 120806 eng
020 0 0 |a 9780071318174 / 0071318178 (pbk)  
082 |a 658.8342 HAW 2013 
090 0 0 |a HF5415.33.U6   |b HAW 2013 
100 1 0 |a Hawkins  
245 1 0 |a Consumer behavior :   |b building marketing strategy   |c Del I. Hawkins, David L. Mothersbaugh. 
250 0 0 |a 12th ed. 
260 0 0 |a Boston:   |b Irwin/McGraw Hill,   |c 2013. 
300 |a xxvii, 772p.:   |b col.ill.;   |c 26cm. 
500 0 0 |a Includes 1 CD-ROM titled "Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh" 
501 0 0 |a DBAM 
501 0 0 |a BBAUH 
501 0 0 |a BBDUH 
504 0 0 |a Includes bibliographical references and index 
650 0 0 |a Consumer behavior  
650 0 0 |a Market surveys  
650 0 0 |a Consumer behavior --   |x Case studies  
700 1 1 |a Mothersbaugh,   |h David L.