Consumer behavior : building marketing strategy
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston:
Irwin/McGraw Hill,
2013.
|
| Edition: | 12th ed. |
| Subjects: |
| Item Description: | Includes 1 CD-ROM titled "Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh" |
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| Physical Description: | xxvii, 772p.: col.ill.; 26cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780071318174 / 0071318178 (pbk) |