APA Citation

Hawkins, & Mothersbaugh. (2013). Consumer behavior: Building marketing strategy (12th ed.). Boston: Irwin/McGraw Hill.

Chicago Style Citation

Hawkins, and Mothersbaugh. Consumer Behavior: Building Marketing Strategy. 12th ed. Boston: Irwin/McGraw Hill, 2013.

MLA Citation

Hawkins, and Mothersbaugh. Consumer Behavior: Building Marketing Strategy. 12th ed. Boston: Irwin/McGraw Hill, 2013.

Warning: These citations may not always be 100% accurate.