rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Services marketing
    sub title: integrating customer focus across the firm
  name:
    name part: Zeithaml
    role:
      role term: creator
  name:
    name part: Bitner
  name:
    name part: Gremler
  type of resource: text
  origin info:
    place:
      place term: Boston
    publisher: McGraw-Hill Irwin
    date issued: 2013
    edition: 6th ed.
    issuance: monographic
  physical description:
    form: print
    extent: xxvii, 642 p.: ill., map; 26 cm.
  note: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
  note: MBADI
  note: Includes bibliographical references and index
  subject:
    topic: Marketing
  subject:
    topic: Service industries --
    topic: Marketing
  subject:
    topic: Customer services
  identifier: 9780071086967 / 007108696x (pbk.)
  record info:
    record creation date: 120718
    record change date: 20130320090000.0
    record identifier: 0000050363