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| LEADER |
00820pamaa2200241 4500 |
| 001 |
0000050363 |
| 005 |
20130320090000.0 |
| 008 |
120718s2013 eng |
| 020 |
0 |
0 |
|a 9780071086967 / 007108696x (pbk.)
|
| 090 |
0 |
0 |
|a HD9980.5
|b ZEI 2013
|
| 100 |
1 |
0 |
|a Zeithaml
|
| 245 |
1 |
0 |
|a Services marketing :
|b integrating customer focus across the firm
|c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
|
| 250 |
0 |
0 |
|a 6th ed.
|
| 260 |
0 |
0 |
|a Boston:
|b McGraw-Hill Irwin,
|c 2013.
|
| 300 |
|
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|a xxvii, 642 p.:
|b ill., map;
|c 26 cm.
|
| 501 |
0 |
0 |
|a MBADI
|
| 504 |
0 |
0 |
|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing
|
| 650 |
0 |
0 |
|a Service industries --
|x Marketing
|
| 650 |
0 |
0 |
|a Customer services
|
| 700 |
1 |
1 |
|a Bitner,
|h Mary Jo.
|
| 700 |
1 |
1 |
|a Gremler,
|h Dwayne D.
|
| 901 |
|
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|u www.mhhe.com
|
