Services marketing : integrating customer focus across the firm
Main Author: | |
---|---|
Other Authors: | , |
Format: | Book |
Published: |
Boston:
McGraw-Hill Irwin,
2013.
|
Edition: | 6th ed. |
Subjects: |
Physical Description: | xxvii, 642 p.: ill., map; 26 cm. |
---|---|
Bibliography: | Includes bibliographical references and index |
ISBN: | 9780071086967 / 007108696x (pbk.) |