APA Citation

Zeithaml, Bitner,, & Gremler. (2013). Services marketing: Integrating customer focus across the firm (6th ed.). Boston: McGraw-Hill Irwin.

Chicago Style Citation

Zeithaml, Bitner, and Gremler. Services Marketing: Integrating Customer Focus Across the Firm. 6th ed. Boston: McGraw-Hill Irwin, 2013.

MLA Citation

Zeithaml, Bitner, and Gremler. Services Marketing: Integrating Customer Focus Across the Firm. 6th ed. Boston: McGraw-Hill Irwin, 2013.

Warning: These citations may not always be 100% accurate.