Services marketing : integrating customer focus across the firm

Main Author: Zeithaml
Other Authors: Bitner,, Gremler,
Format: Book
Published: Boston: McGraw-Hill Irwin, 2013.
Edition:6th ed.
Subjects:


TSAM LIBRARY

Call Number: HD9980 5 ZEI 2013
Accession Item Category Format Status Notes
0000063989 Open Shelf Monographs AVAILABLE